Lord Mendoza Delivers Boundless Creativity Report in Partnership with DCMS and AHRC
Provost Lord Mendoza and his Co-Chair Professor Andrew Thompson, from Nuffield College, were commissioned by the government to deliver a report looking at the effects and response from the creative and cultural sector to the pandemic. The report, entitled 'Boundless Creativity' was a collaborative effort between the Arts and Humanities Research Council (AHRC) and the Department for Digital, Culture, Media and Sport (DCMS).
The Boundless Creativity report seeks to set the course for the recovery of the cultural sector post-COVID and is the first comprehensive analysis of the impact of COVID-19 on the UK’s cultural and creative sectors, with particular reference to the long-term implications of innovations developed in response to the pandemic. It includes specific recommendations for policy and research interventions and will act as a new evidence base to inform the recovery, renewal and growth of the cultural and creative sectors. Boundless Creativity was developed in collaboration with leading cultural institutions including the Royal Opera House, the Royal Shakespeare Company and the National Gallery, among others.
In March 2020, the UK’s theatres, concert halls, festivals, galleries and museums fell silent. It is testament to their resilience that they were not silent for long, as the UK's cultural institutions fought back against the pandemic with innovations that are set to change the cultural landscape forever. From the livestreaming of ballet into living rooms and interactive plays on Zoom, to behind-the-scenes tours of galleries, and concerts in Epic’s Fortnite, culture during the pandemic found new ways to flourish.
The Boundless Creativity report outlines how innovations such as these can ensure the post-pandemic recovery of the cultural and creative sectors. Boundless Creativity is the culmination of a series of roundtable discussions with representatives from across the cultural and creative sectors, under the guidance of an Expert Advisory Panel, led by Lord Mendoza and Professor Thompson. The Panel brought together experts from the cultural, creative, arts and higher education sectors including the UK’s most recognised cultural institutions as well as newly emerging creative and digital SMEs, and community groups to discuss key insights and findings from the pandemic.
Of the report, Lord Mendoza says: "Our culture and creative sectors are large and fast-growing drivers of the UK economy both internally and as exports. This joint report (led by DCMS and AHRC) sets out how, with targeted research and innovation, we can go even further. Drawing on the expertise of globally recognisable cultural and academic institutions, this report tracks innovative responses to the pandemic. It recommends key areas for research that can help advance the sector for the benefit of everyone regardless of where they live or how they interact with culture."
The report's recommendations include:
- Support for cross-sectoral collaborative research and development to drive innovation and delve into the opportunities presented where creativity and technology overlap.
- Unlocking the potential of reaching new global audiences digitally, and seeking ways to monetise this.
- Researching barriers to entry into the digital market daced by freelance artists or smaller creative organisations, and incentivising larger organisations to share their technology.
The full report can be found on the gov.uk website: https://www.gov.uk/government/publications/boundless-creativity-report